Mostly a note to self... a thought that is pertinent to my issues and goals. Maybe a company motto can be extracted from this somehow.

Teach a man to fish, and you feed him for a lifetime.  Set up a fishing business and make it look harder than it really is, and you feed yourself for a lifetime, or at least until people figure your scam out.

It's my opinion that the basic business model of the whole software swindle is predicated on this premise...